Jeff Loh, founder of TheTradingDad, in a grey suit, seated on a leather chair and smiling
Long call · payoff at expiry Profit Loss Max loss = premium Strike Breakeven = strike + premium Upside Stock price at expiry →
Illustrative · not a trade recommendation
EnrollingOTM · next cohort: To be announced →

Trade options like a business — not a bet.

Hi, I'm Jeff. After 21 years in financial planning and tens of thousands of trades, I teach the rules-based system I use myself — cash-secured puts, covered calls, the Wheel, PMCC and LEAPS.

11 students have learned the system live
21 years in financial planning Tens of thousands of options trades Trades on Interactive Brokers & Tastytrade Live on Zoom No signals. No predictions.
Why most traders struggle

It isn't you. It's trading predictions.

Most people lose money in the market for the same three reasons — and none of them is a lack of intelligence.

01

Tips and noise

Buying because a friend, a chat group or a video said so — with no plan for what happens next.

02

No exit plan

Knowing why you got in, but not when you'll get out — at a profit or at a loss.

03

Size by feeling

Putting too much into one idea because it "feels certain". One bad trade undoes months of good ones.

The TTD way

Swap the prediction for a plan: what price would I be happy to own it at — and can I get paid while I wait?

  • Rules before predictions
  • Risk before reward
  • Sleep well at night
My story

From planning other people's money to trading my own.

For 21 years I helped Singapore families plan their money. In January 2022 a book changed how I looked at my own: Steve Nison's Japanese Candlestick Charting Techniques. I couldn't put it down — and once I started, I didn't stop reading.

Six months later I found options, and with them a way to trade by rules instead of predictions. I spent the next three years testing, journaling and refining that process with my own money, until it became a system I could repeat — and grow my own portfolio with.

TheTradingDad is the course I wish I'd had back then: rules before predictions, risk before reward, family first.

I started as a beginner with a full-time job and a young family. If I could learn this, so can you.

— Jeff Loh, TheTradingDad

Jeff Loh at his trading desk
Trading full-time since 2024

Hover over a moment to see the photoTap a moment to see the photo and story

  1. 20 years of service, honoured in 2024
    20 years of service, honoured in 2024

    Two decades of helping families with savings, insurance and retirement taught me one thing above all: protect the downside first.

  2. Charts started to read like stories
    Charts started to read like stories

    I picked up Japanese Candlestick Charting Techniques out of curiosity and finished it in days. Charts suddenly read like stories.

  3. Where it started: a laptop and an options chain
    Where it started: a laptop and an options chain

    Six months in, I discovered selling options. I started small with cash-secured puts and journaled every trade.

  4. Building the system
    Building the system

    Three years of testing and refining with my own money. The Wheel and the Five Rolling Criteria took shape here.

  5. Going full-time
    Going full-time

    I left financial planning to trade full-time — and to teach the system to people with busy lives like mine.

  6. Teaching live on Zoom
    Teaching live on Zoom

    Small live cohorts on Zoom, a Student Portal with notes and tools, and a growing community of students.

Start free

Follow along before you commit.

Most of my students watched for a while first. Get the method in 16 pages — my free e-book, Get Paid to Wait — plus my weekly market recap and midweek macro update on Telegram.

Join the free Telegram channel
or get the free e-book
Get Paid to Wait e-book cover
Get Paid to WaitHow busy people can trade options by rules, not predictions. 16 pages, free.

We'll email you a link to confirm, then the e-book. See our privacy notice.

Students

In their words.

After learning and applying the TTD strategies, she now runs a consistent monthly options-income routine while continuing to grow her long-term investment portfolio.

Individual experience — results vary. Options involve risk and can lose money.
My first book · Launching Q2 2027

Too Many Options

Everything I wish I'd known when I started — cash-secured puts, covered calls, the Wheel and LEAPS — explained with the rules I actually trade by. Written for beginners, useful long after.

  • Options from first principles, in plain English
  • The Wheel, step by step, with worked examples
  • How to size, manage and roll positions by rules
  • Reader resources and tools in the TTD portal

Paperback · e-book · Kindle

No payment now. We'll email you when Too Many Options launches, with first access to order — and send you my free e-book Get Paid to Wait today. Unsubscribe anytime. Privacy notice.

Inside the student portal

Class ends. The system stays with you.

Every student gets a private portal: lesson notes, videos and the same calculators I use on my own book. Log in with your mobile number and a one-time code on Telegram — no passwords.

The tools I use on my own book — now in yours.

Every student gets notes, videos and core calculators. Premium unlocks the Playbook, watchlist and full calculator suite.

Premium · Options Playbook

40 strategies, each with a payoff chart, setup and TTD management rules.

Expected Move

The market's implied range from the ATM straddle.

Lesson notes

Every class summarised, readable on any device.

Video courses

Secure, watermarked player. Buy a course or one lesson.

Position sizing

Kelly-based sizing, defaulting to quarter Kelly.

Watchlist

The tickers I track, grouped by theme.

Free guides

Straight answers to what every new options trader asks.

All guides
Strategy guide

What is a cash-secured put?

Selling a put while holding enough cash to buy the shares if assigned. You collect the premium up front in exchange for agreeing to buy at the strike price.

Read the guide →
Strategy guide

How does the Wheel strategy work?

Sell cash-secured puts; if assigned, sell covered calls on the shares — collecting premium at every stage until the shares are called away.

Read the guide →
Singapore investors

Can I trade US options from Singapore?

Yes. Several brokers open to Singapore residents offer US-listed options. The guide covers account setup, approval levels and what to check first.

Read the guide →
New researchEvery year has a dip · TTD Research · No. 01
FAQ

Questions, answered.

Still unsure? Email jeff@thetradingdad.com.

What is TheTradingDad?

TheTradingDad (TTD) is a Singapore-based options trading education brand founded by Jeff Loh. It teaches a rules-based system for income strategies — cash-secured puts, covered calls, the Wheel, PMCC and LEAPS — through live Zoom classes, on-demand videos and a private student portal.

Do I need options experience to join?

No. Options Foundations assumes no options background. If you already sell puts or covered calls, Options Trading Mastery is usually the better place to start.

Which broker do I need?

Any broker that gives you access to US-listed options. I demonstrate on Interactive Brokers and Tastytrade.

How do I get into the student portal after paying?

You get a confirmation email straight away. Connect Telegram once, then log in with your mobile number and a one-time code — no password to remember.

Is this financial advice?

No. All TheTradingDad content is for education only. Options involve risk and are not suitable for everyone; always do your own research.

Jeff Loh, founder of TheTradingDad

Ready to trade with a system?

Pick your level, enrol in minutes, and be in the portal the same day.